Marketing
SEO Specialist — Career & Salary Intelligence
SEO Specialist careers, salary ranges across the United States, education requirements, and growth outlook.
National median
$78,760
Entry (p10)
$43,390
Top 10% (p90)
$155,480
Career score
69/100
Strong Career
Career overview
SEO Specialist careers, salary ranges across the United States, education requirements, and growth outlook.
Career stability score 75/100. Automation risk 35/100. Remote-work compatibility 88/100.
What the job pays nationally
The published wage distribution for this occupation, before any location adjustment. These are pay percentiles, not years of experience \u2014 the source data does not link the two.
| Percentile | What it means | Salary |
|---|---|---|
| 10th percentile | 1 in 10 earn less than this | $43,390 |
| 25th percentile | 1 in 4 earn less than this | $58,350 |
| Median | Half earn more, half earn less | $78,760 |
| 75th percentile | 1 in 4 earn more than this | $108,310 |
| 90th percentile | 1 in 10 earn more than this | $155,480 |
Salary by location
Cost-of-living adjusted mid-level compensation.
| City | COL | Median | p90 |
|---|---|---|---|
| New York, NY | 187 | $100,520 | $166,880 |
| Los Angeles, CA | 176 | $82,990 | $157,370 |
| Chicago, IL | 107 | $80,400 | $140,260 |
| Houston, TX | 96 | $67,370 | $125,760 |
| Phoenix, AZ | 104 | $74,590 | $140,740 |
| Philadelphia, PA | 101 | $79,420 | $143,060 |
| San Antonio, TX | 90 | $65,950 | $128,200 |
| San Diego, CA | 160 | $79,440 | $162,860 |
| Dallas, TX | 103 | $75,240 | $142,480 |
| San Jose, CA | 202 | $141,960 | $251,750 |
| Austin, TX | 119 | $80,460 | $152,160 |
| Jacksonville, FL | 93 | $76,740 | $133,310 |
Salary by education
Approximate compensation by educational attainment.
| Education level | Estimated salary | vs Bachelor's |
|---|---|---|
| High School | $55,000 | -30% |
| Associate Degree | $65,000 | -18% |
| Bachelor's Degree | $79,000 | — |
| Master's Degree | $98,000 | 25% |
| Doctorate / Professional | $122,000 | 55% |
| Professional Certifications | $88,000 | 12% |
10-year career growth forecast
Projected compensation assuming standard market growth.
Certifications that increase earnings
Google Ads / Analytics Certified
Performance marketing baseline
Approx. uplift: +6%
HubSpot Inbound
Demand-gen roles
Approx. uplift: +4%
Career Opportunity Score breakdown
Overall
69/100
Strong
Strong Career
Compensation
49/100
Moderate
Growth
80/100
Excellent
Demand
71/100
Strong
Stability
75/100
Strong
Advancement
71/100
Strong
Remote flexibility
88/100
Excellent
Frequently asked questions about SEO Specialist
Common questions about salary, education, growth, and total compensation.